European Journal of Marketing: Volume 16 Issue 1

Postgraduate Marketing Curricula in the United Kingdom

Nigel Piercy, Martin Evans, Malcolm Martin

Reports the results of a recent survey of curricula of postgraduate diplomas and master's degrees in marketing, and concentrates on the objectives of the course and the detailed…

Adoption of Supermarket Shopping in a Developing Country: The Selective Adoption Phenomenon

Arieh Goldman

Looks at a study of issues involved in the introduction of the supermarket into a developing country — Israel. Discusses how urban consumers food shopping patterns have been…

The Conceptual Domain of Marketing: Evaluation of Shelby Hunt's Three Dichotomies Model

Johan Arndt

Initiates a reopening of Shelby Hunt's award‐winning article model addressing the nature and scope of marketing even though thought of as provocative and influential. Discusses…

Some Dangerous Axioms of Production Elimination Decision‐making

George J. Avlonitis, Bert G.S. James

Questions the tendency to associate the product‐elimination decision only with ‘weak’ products, in addition to the desirability/relevance of comprehensive and systematic product…

How to Design a Service

G. Lynn Shostack

Suggests that behavioural hypothesis, which rearranges or alters any element, by design or accident, will change the overall entity, just like changing bonds or atoms in a…