Table of contents
An Overview of Marketing Planning in UK Manufacturing Companies
Gordon E. GreenleyExamines a programme of research into marketing planning in UK manufacturing companies containing results of the first stage of fieldwork. Aims to get an initial and broad…
Female and Part‐Time Employment within Superstore Retailing
Leigh SparksInvestigates employment in the distributive trades — considering it is the second largest order in the UK Standard Industrial Classification of 1968. Says that June 1980…
An Applied Service Marketing Theory
Christian GrönroosDescribes how service businesses, who have most direct contact with consumers, seem to be the last to adopt a consumer‐oriented marketing concept. Theorizes over service marketing…
Dealing with East European Importing Organisations: A Survey of UK Exporters' Experience
Daniel E. FranklinDraws on previous contributions about eastern Europe which examined both the preliminary investigation of market opportunities through desk research, and one of the most advanced…
Marketing Behaviour and Entrepreneurship: A Synthesis of Alderson and Austrian Economics
W. Duncan Reekie, Ronald SavittPostulates that the main purpose here is to merge the ideas of Wroe Alderson, a leading original marketing theorist, using recent works in Austrian economies in order to provide a…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall