Table of contents
A Multinational Approach to New Product Development
James EspeyProposes that for a company to survive it must be aware of change and react constructively to the opportunities which this creates. Outlines one situation where this problem…
The Marketing of Services: Managing the Intangibles
Angela M. Rushton, David J. CarsonInvestigates the concept of product intangibility, considers its implications for marketing, and examines the way in which managers view intangibility and cope with its marketing…
A Comparative Study of Manufacturers' Sales Subsidiaries and Manufacturers' Sales Finance Subsidiaries in the UK, USA, Canada and Japan
Hiroaki SetoAttempts to examine the roles and purposes of manufacturers' sales subsidiaries by means of a survey carried out in the UK, the USA, Canada and Japan. Suggests that, in the UK and…
Marketing Objectives in UK and US Manufacturing Companies
David D. ShipleyFocuses on the nature of marketing objectives and on facets of their time‐relatedness, flexibility and consistency. Compares the nature of the objectives as between domestic and…
Buyer/Seller Relationships in Japan and Germany: An Interaction Approach
N.C.G. CampbellLooks at how Germany and Japan have achieved success in economic growth and new technology and in penetrating foreign markets. Examines the development and handling of…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall