Table of contents
Measuring the selling effectiveness of different advertising appropriations
Thornton C. LookwoodPresents one of the methods given to the Marketing Society Study Group intended for examining the setting of advertising appropriations and new developments in this field…
The successful salesman: a personality analysis
G.W. HowellsAnalyses attempts already made to evaluate the qualities required in a successful salesperson. Investigates whether salespeople differ according to the type of product they sell…
The role of service in industrial marketing
Ron ArnfieldReviews the role of service in the marketing mix with regard to its possibilities, using organizational examples as an illustration. Outlines an approach to service strategy and…
The structure of agricultural marketing in the United Kingdom
J.H. KirkShows how the marketing of agricultural products differs from the marketing of consumer goods, dealing chiefly with marketing in the home‐produced sector. Presents a general…
Coupon trading and cigarette smoking: a comment on the government's decision to limit coupon trading
C.L. PassInvestigates the effect of coupon trading on the overall level of cigarette consumption. Reveals that there seems to be no correlation between the expansion of coupon brands and…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall