Table of contents
Marketing Asset Accounting: Scope and Rationale
Nigel PiercySeeks to define the scope of marketing asset accounting comparing this with current marketing/accountant structures and rationales. States that the bulk of the literature is…
The Accounting Assessment of Competitive Position
Kenneth SimmondsConcerns itself with competitive position accounting measurement, stating that it is a much more complex task, however, than devising a standard procedure for measuring…
Why Not, Why and How to Value Intangible Marketing Assets
T.F. BarrettDiscusses intangible marketing assets and the difficulties of the valuation of these. Considers the problem of definition of intangible marketing assets and tries to clarify this…
Accounting for Marketing Assets
Richard M.S. WilsonSuggests that most managers (other than those in marketing) take the view that too much money is spent on marketing. Adumbrates that the accountant may be able to contribute to…
Accounting Principles and Marketing Models Related to Deferred Marketing Costs
L.G. RayburnInvestigates how advertising within accountancy may have a holdover from one period to the next, but that usually the value of marketing assets is not shown on the balance sheet…
Marketing Expenditures as Capital Investment
H. RobinsonHighlights marketing strategy and how capital investment decisions are characterized by large sums of money involved. Explores obstacles and opportunities involved in making…
The Marketing Accountant in Industry
C.D. MossExamines how potential conflicts can arise from differing evaluative criteria used by specialists of the marketing and finance functions in industry. Focuses on evaluating why…
Marketing Asset Accounting: The Way Forward?
Nigel PiercyExamines the evaluations and contributions of this themed issue and proposes that further research and development are required. Evaluates the collective works as a recognition of…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall