Table of contents
Sales Strategies for the On‐Licence Trade
Peter S. OxfordIdentifies that changing lifestyles, economic conditions and a more flexible approach towards granting retail licences have made alcoholic drinks distribution change…
A Consumer Approach to Branded Wines
Robert L. GluckmanConcentrates on the elements of creating commercially successful wine brands through focusing on the three major areas for international wine and spirits companies ‐ the UK, the…
Incentives — A Vector of Improved Sales Performance?
Andrew NapierAims to discuss incentive schemes within sales management circles and illustrates effects on sales staff. Believes that there is a belief among writers that the ‘carrot and stick’…
Profitably Marketing Products through Grocery Retailers
Peter A. WhiteheadPresents two distinct categories of braned merchandise in consumer purchasing goods, for today's market: proprietary or manufacturer‐owned; or the retailer‐owned or ‘own label’…
Marketing Strategy for Wall Partitioning in the UK
Tony ReynoldsReports on office planning's new type (known as ‘open planning’( with a case study of the principal innovator in this procedure's development, Dexion Ltd, in the UK, which was…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall