Table of contents
Strategic Planning in Industrial Marketing: An Interaction Approach
Peter W. Turnbull, Jean‐Paul VallaAdvances that strategic planning has been the focus of increasing attention in the management literature, although marketing planning has received less priority. Contends that the…
Export Marketing Strategies in the British Clothing Industry
Lyn S. Amine, S. Tamer CavusgilReports on a study based on research using a micro‐level or company‐based approach to exporting, this involved a standardized, pre‐tested questionnaire used for collecting data…
Multilateral Perspectives in International Marketing Dynamics
George KoreyProposes that large national markets, which have consumer research dissimilarities, can be subdivided into regional markets dominated by key consumer preferences. States that…
Consumer Awareness and Complaining Behaviour
Bas A. Agbonifoh, Pius E. EdorehPostulates that the consumer is king in the marketplace. Opines that this doctrine is closely related to laissez‐faire with regard to products failing or succeeding, though market…
Conceptual and Methodological Issues in Buying Centre Research
Robert E. Spekman, Kjell GronhaugAcknowledges the multiperson nature of the industrial business buying process and the development of the buying centre as the unit of analysis for business/organization buying…
Marketing Orientation in the Service of Incoming Tourism
Gordon E. Greenley, Alan S. MatchamFocuses on a survey (and its results) carried out to investigate the marketing orientation of the companies who supply the UK's service of incoming tourism. Provides indications…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall