Table of contents
The UK Incentive Travel Market: A User's View
Anne HamptonThis paper examines the growth of the UK incentive travel market, giving special consideration to its use in the motivation of staff in marketing functions. Incentive travel is…
The Role of the Dealer in Farmers' Purchase Decisions
Malcolm H. Kirkup, C. Dennis AndersonThe important role of the distributor and of customer service in buyer behaviour and marketing is increasingly being noted by marketing practitioners and by academics, although…
Global Marketing and the Case for International Product Standardisation
Jeryl M. WhitelockLevitt's theory of globalisation has attracted a great deal of attention among both academics and practitioners. The view that a single product can be offered worldwide offers…
The Strategic Management of Technology: a New Wave of Market‐led Pragmatism or a Return to Product Orientation?
Douglas T. BrownlieThe rapid technological change of recent years has played a major role in changing the structure of established industries as well as creating new industries. It has elevated the…
Marketing, or the Anthropology of Consumption
Robert Grafton‐SmallThe article considers marketing as a socially located practice, and argues that any form of trade or exchange may be seen to both reflect and reinforce the social structures…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall