Table of contents
Different Approaches to Foreign Market Entry between Users and Non‐Users of Trade Missions
F.H. Rolf Seringhaus, Charles S. MayerOff‐shore market entry approaches of firms using trade missions and those who do not are investigated and found to differ. Comparative results of a sample of Canadian industrial…
Marketing‐Mix Standardisation: An Integrated Approach in Global Marketing
Ralf Thomas KreutzerThis article shows the importance of marketing‐mix standardisation within a global marketing concept. A frame of analysis is described that can aid enterprises to decide whether…
The Internationalisation of Importing Companies
Jürgen ReichelImporters make use of two strategies in seeking new suppliers: namely an incremental strategy and an evolutionary strategy. In using an incremental strategy the importers look for…
Common Factors Underlying Incentive to Export: Studies in the European Forest Products Industry
Daniel Sullivan, Alan BauerschmidtThis article identifies a comprehensive set of factors that cluster the beliefs of European forest products managers about the importance of incentives to export. Each of the…
The Performance Impact of an International Orientation on Product Innovation
Elko J. Kleinschmidt, Robert G. CooperThis research probed the impact of an international versus domestic new product strategy on new product success. The study used 123 successes and 80 new product failures in 125…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall