European Journal of Marketing: Volume 22 Issue 5

Pharmaceutical Promotion Tools — Their Relative Importance

Leyland Pitt, Deon Nel

An investigation is described of the perceptions of general practitioners concerning the extent to which their decisions to prescribe scheduled pharmaceutical products are…

The Marketing Research Scene in Saudi Arabia

Secil Tuncalp

The marketing research scene in Saudi Arabia is investigated, where a number of environmental factors make marketing research a formidable undertaking. Cultural factors, such as…

Marketing's Role in Strategic and Tactical Planning

Donald V. Shiner

Despite 40 years of research by many social science disciplines, the conduct of planning in the business firm is not well modelled or understood. For marketers, this presents a…

Towards Effective Product Management

David M. Reid

Few companies derive the potential benefits from product management. This is because insufficient foundational work is devoted to integrate the product management system into an…

Chinese Cultural Values: Their Dimensions and Marketing Implications

Oliver H. M. Yau

Chinese cultural values are classified according to Kluckhohn and Strodbeck's taxonomy, and potential marketing implications for each cultural value dimension presented. The…

An Investigation into the Nature of Problem Recognition and Deliberation in Buyer Behaviour

Keith Fletcher

Introduction With the publication of the consumer behaviour textbook by Engel, Kollat and Blackwell (1968), the dominant approach to studying consumer behaviour has been to study…