Table of contents
Towards Improved Agricultural Products Marketing Strategy
Aloysius M. OffiongodonThe study examines the marketing of cocoa in Nigeria as a pilot study to formulating new strategies for the marketing of agricultural commodities. Three interrelated and…
555
Developing an Axiological Method to Measure Company Values
Jan MattssonBased on Hartman's value theory (axiology), the article outlines and tests a forced rank order method to measure the company value pattern perceived by its employees. Pattern…
458
The Peevish Penmen: Direct Mail and US Elections
Nicholas J. O’ShaughnessyThe use of direct mail in American political campaigns is examined. Direct mail has the capacity to attract and retain the loyalty of targeted groups, more so than other mediums…
139
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall