Table of contents
The Migration of Ideas from Strategic Management to Marketing on the Subject of Competition
D.T. BrownlieThe discipline of marketing draws heavily on viewpoints, conceptsand methodologies which originate outside its field of study. As arelatively mature discipline it is now not only…
Marketing Planning: Observations on Current Practices and Recent Studies
Tom GriffinThis article is about marketing planning. It is a subject which isnot treated extensively in the literature and is not well understood bymany academics and practitioners…
Services in the Arab Gulf States
Ghazi Habib, Sami KassemDespite the importance of the service sectors in the world economy,research related to services only recently attracted the attention ofmarketers. As a result, far more research…
Changes in the Perception of a Service during its Consumption: A case of Organised Tours
Aviva Geva, Arieh GoldmanChanges in both content and structure of consumers′ perceptions ofan organised tour over its duration are investigated. Participants in 15organised tours evaluated various…
How to Compete and Communicate in Mature Industrial Products
Jorge A. VasconceloseThis article addresses the subject of how manufacturers of matureindustrial products compete with each other and how they communicatewith customers. Data collected in this…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall