Table of contents
Factors Influencing Tuna Prices in Japan and Implications for the Development of the Coral Sea Tuna Fishery
Stephen C. Williams, John W. LongworthSince 1981 the Queensland and Commonwealth Governments have spentA$1 million trying to develop the Australian tuna fisheryindustry. Little progress has been made, however, because…
394
Consumer Sentiment towards Marketing in Hong Kong
Chow‐Hou Wee, Mable ChanAn attempt is made to assess consumer sentiment in Hong Kongtowards marketing by measuring consumer attitudes towards the fourcomponents of the marketing mix – product, price…
1025
Marketing Simulations in Tertiary Institutions: A Review and Future Directions
Chad Perry, Terry EulerIn the last three years, the number of simulations available tomarketing educators has grown from about two to seven. Seven simulationsusing various criteria are reviewed…
321
Measuring Channel Sensitivities to New Industrial Service Designs: Managerial Implications
R. Hedley Sanderson, Roderick J. Brodie, Arch G. WoodsideAn important consideration when designing new product services fora marketing channel is the extent to which the service should bedifferentiated to meet the requirements of…
374
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall