Table of contents
Corporate Codes of Ethics in Large UK Companies: An Empirical Investigation of Use, Content and Attitudes
Bodo B. Schlegelmilch, Jane E. HoustonBased on a survey of the Times Top 200 companies, the use,content and attitudes of formal corporate codes of ethics in some of thelargest British enterprises are empirically…
Perceptions of the Societal Marketing Concept
Russell Abratt, Diane SacksWhether societal marketing is regarded as a legitimate andnecessary aspect of marketing in the tobacco and liquor industries isinvestigated. A review of previous research on…
A Comment: An Examination of the Relative Impact of Growth Strategies on Profit Performance
Stanley F. SlaterA critical review is provided of the conclusions drawn in “AnExamination of the Relative Impact of Growth Strategies on ProfitPerformance”. The conclusions regarding the effect of…
Organisational Development: A New Direction for Marketing Channel Research
David J. UrbanThe concept of organisational development is an important one, buthas yet to be applied to the marketing channel. The theory and practiceof organisational development are examined…
Problems and Strategies in the International Marketing of Services
B. NicoulaudServices is the fastest growing sector in international trade butis overlooked as a subject of study in international marketing. Someinternational marketing problems specifically…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall