Table of contents
Consumer Behaviour towards Fashion
Martin EvansComplementary approaches are proposed for understanding andtargeting fashion consumers – concentrating especially oninnovation theory and self‐concept theory. These are seen as…
Behavioural Aspects of the Exporter‐Importer Relationship: The Case of Cypriot Exporters and British Importers
Leonidas C. LeonidouSome light is shed on the behavioural aspects of the workingrelationship between developing country‐based exporters and developedcountry‐based importers in manufactured consumer…
A Model for Reducing Internal Resistance to Change in a Firm′s International Marketing Strategy
John R. Darling, Raymond E. TaylorA model is focused on for reducing resistance within anorganisation that is directed at changes in its international marketingprogramme. It is suggested that methods for reducing…
The Move to Administered Vertical Marketing Systems by British Retailers
John A. Dawson, Susan A. ShawUsing the evidence from interview surveys of UK retailers andmanufacturers, it is argued that the changing horizontal structure ofretailing in the UK is having a profound…
An Extended Model for New Product Selection
Carlton A. Maile, Donna M. BialikThe new product idea decay curve can be extended as an effectivedecision model for new product selection and identification of customerbenefits. This model can be extended beyond…
How can Marketing be Successfully Standardised for the European Market?
Jurgen ReichelMany difficulties are connected with a successful standardisationof marketing in order to make it acceptable to several marketssimultaneously. Often the adaptation to the…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall