Table of contents
The Internationalisation of the Advertising Industry
Peter W. Turnbull, Lauren Doherty‐WilsonThe nature and structure of the advertising industry has beenchanging dramatically in the 1980s. The causes and nature of thisturbulence are reviewed and the consequences for the…
2588
Theoretical and Practical Issues in the Determination of Market Boundaries
J.G.M. Curran, J.H. GoodfellowThe ways in which market boundaries are defined and marketsstructured are reviewed. The basic concepts formulated by economistswhich underpin much marketing literature are…
819
The Marketing‐Finance Interface
J. Ratnatunga, G.J. Hooley, R. PikeA literature review on interface development between marketing andfinance precedes the report of a study exploring attitudes towards andthe organisation of this interface in the…
3937
Normative and Positive Aspects of Socialist Marketing Policy in Transition – Some Hungarian Reform‐Based Lessons
Jacob NaorMarketing policy concerns have been receiving increasing attentionfrom Socialist policy makers within the last two decades, often ascentral components of overall reform efforts…
222
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall