European Journal of Marketing: Volume 24 Issue 10

International Marketing Ethics: Problems Encountered by Australian Firms

Robert W. Armstrong, Bruce W. Stening, John K. Ryans, Larry Marks, Michael Mayo

The international marketing ethics problems encountered by arepresentative sample of Australian firms engaged in internationalbusiness are examined. The executive in charge of…

Advertising in China: Viability and Structure

Lauren A. Swanson

The roles and rules of advertising as it is practised in China havevacillated greatly over the years. Periods of condemnation ofadvertising have been followed by its acceptance…

Taiwanese Children as Consumers

James U. McNeal, Chyon‐Hwa Yeh

Driven by the needs of global marketers, a new programme isassessing the beginnings of consumer behaviour among young people of allindustrialised nations of the world. The initial…

Consumer Sentiment in Australia: A Replication and Cross‐national Comparison

Eleanor Chan, Oliver H.M. Yau, Robert Chan

The recent development of the Consumer Sentiment Scale has provokeda need for international comparison. Consumer sentiment towardsmarketing in Australia is compared with that in…