Table of contents
A Review of Portfolio Planning Models for Industrial Marketing and Purchasing Management
Peter W. TurnbullThe more important strategic portfolio planning approaches thathave evolved since Markowitz originally postulated his portfolio theoryare described and summarised. Based on this…
4794
On the Reliability of Psychographic Research: Encouraging Signs for Measurement Accuracy and Methodology in Consumer Research
Thabet A. Edris, A. MeidanOne of the persisting problems that the consumer researcherfrequently encounters in using psychographics is the reliability of itsmeasures and analysis. Like any other consumer…
1663
Trading Companies and Small and Medium‐sized Firms: Functional Roles in International Commercial Relations
Jan MattssonTrading companies face global competitive pressures to adapt theirroles and strategies. Even Swedish trading companies, althoughspecialised in terms of products and on overseas…
5520
Perception of Product Quality in a Static State Utility Model
Paul A. HuntingtonThe role of the consumer′s perception of product quality within thetraditional economic utility model is examined. It is argued that byholding marginal utility to be equal among…
1773
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall