European Journal of Marketing: Volume 24 Issue 6

Consumers′ Attitudes towards Marketing Practices, Consumerism and Government Regulations: Cross‐national Perspectives

P. Rajan Varadarajan, P.N. Thirunarayana

A survey of consumer attitudes towards marketing practices,consumerism and government regulations in India, an industrialisingcountry, revealed a high level of consumer discontent…

Testing the Role of Country Image in Consumer Choice Behaviour

C. Min Han

The role of country image in consumer choice behaviour is examined.Based on a previous view of country image as a “halo”, fourhypotheses are developed and tested as to (1) the…

International versus Domestic Marketing: Four Conceptual Perspectives

Anne C. Perry

International marketing can be conceptualised in terms of: (1) anextension of domestic marketing, (2) a collection of nationalmarketings, (3) a manifestation of generic marketing…

Identifying Consumer Dissatisfaction Response Styles: An Agenda for Future Research

Jagdip Singh

The study of consumer complaint behaviours (CCB) and otherdissatisfaction responses is an important economic activity withimplications for brand loyalty and switching, market…