European Journal of Marketing: Volume 25 Issue 10

Determinants of Consumer Satisfaction/Dissatisfaction towards Dispute Settlements in Singapore

Chow‐Hou Wee, Celine Cheong

Most consumer satisfaction/ dissatisfaction (CS/D) research isfocused either on identifying product classes and personal usagecharacteristics associated with dissatisfaction, or…

Selecting a Broker or a Brokerage Firm: Segmentation of Investors in the Hong Kong Stock Market

Robert Chan, Y.K. Chan, Oliver H.M. Yau

For the purpose of this research investors are treated as consumersand criteria are established for their selection of particular brokersor brokerage firms, thereby providing…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02651339010000910. When citing the…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001530. When citing the…

Consumption Situation and Product Knowledge in the Adoption of a New Product

Albert Wenben Lai

It is maintained that consumption situation is a determinant of theintention to adopt a new product and that its potential for affectingthe adopting intention depends on people′s…