Table of contents
Exporters′ Credit Policy: An Anglo‐West German Comparative Study
C.W. Neale, Ruth A. SchmidtCredit is usually regarded as a minor determinant of customerpatronage although it may clinch deals when other components of themarketing mix appear equally attractive. The role…
612
Successful Marketing Practice: A Literature Review and Checklist for Marketing Practitioners
Roger W. BrooksbankEffective marketing is considered widely to be of critical, if notoverwhelming importance to the achievement of competitive success.Organised around six key stages of the…
2736
What Occurs Once Consumers Complain? A Theoretical Model for Understanding Satisfaction/ Dissatisfaction Outcomes of Complaint Responses
Jagdip Singh, Robert E. WidingUnderstanding the source and effects of consumer satisfactionoffers significant implications for researchers and practitioners.Although research into satisfaction as an output of…
2975
Relationship States in an International Marketing Channel
Richard A. MooreResearch into the relationship of UK exporting manufacturers andtheir West German agents and distributors is examined. The mailquestionnaire was the selected research instrument…
708
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall