Table of contents
Intrachannel Co‐ordination: Strategies and Mechanisms
Dove IzraeliA model of intrachannel co‐ordination strategies is presented.These strategies are analysed and then classified along threedimensions: locus of co‐ordination, degree of…
270
Demand Research and the Planning of Consumer Goods Supplies in a Centralised Socialist System – The Case of the Former German Democratic Republic
Jacob Naor, Olaf SchmutzlerThe process of consumer goods planning and demand research in acentralised socialist system, that of the German Democratic Republic(GDR) is presented and analysed. The system′s…
252
Marketing in the Age of Intelligence: The Case for Control
Wilton Thomas Anderson, Wayne D. HoyerRevolutionising advances in computer and communication technologyhave pushed intelligence about the environment to the top of anorganisation′s resource priorities, and…
845
A Stakeholder Approach to Marketing Management Using the Value Exchange Models
Richard Lee Miller, William F. LewisThe stakeholder approach and two value exchange models are offeredas tools to assist market managers to strategically manage the marketingfunction. The stakeholder concept is…
2964
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall