Table of contents
Sources of Competitive Advantage in the Marketing of Technology‐intensive Products and Processes
Charles Beard, Chris EasingwoodAn empirical investigation of the relative emphasis placed byhigh‐tech firms on various sources of competitive advantage. Fivestrategies are identified. The most widely used…
2278
An Institutional Theory of Exchange in Marketing
Anil Pandya, Nikhilesh DholakiaBased on an institutional analysis, develops a political economyframework to study exchange of all types. Shows that the institutionalcontext either encourages or inhibits various…
2249
Identifying Innovators in Consumer Product Markets
Ronald Goldsmith, Leisa Reinecke FlynnDescribes the use of a short, valid, reliable self‐report scale tomeasure consumer innovativeness. Suitable for mail questionnaire orpersonal interview, this six‐item, Likert‐type…
4736
Elements of Not‐for‐Profit Services: A Case of University Student Accommodation
Mark Davies, Diane Preston, John WilsonNot‐for‐profit organizations are faced with several problems inproviding services to consumers. In order to attract sufficient funds,they must respond to consumer needs and…
1366
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall