Table of contents
Identification and Management of Key Clients
Jaqueline PelsBased on the research work conducted by the IMP group and itspublications, explains how to identify and handle key clients. Uses asystematic approach to link relationship…
702
A Comparative Study of Operational Marketing Practices among British Department Stores and Supermarkets
Gordon E. Greenley, David ShipleyThere is a dearth of empirical analysis of how and to what extentBritish retailers fit marketing activities to sectoral conditions.Reviews relevant literature and tests…
1326
Sourcing of Industrial Products: Regiocentric Orientation of Chinese Organizational Buyers
Erdener Kaynak, Orsay KucukemirogluExamines how Chinese organizational buyers evaluate four categoriesof industrial products from four different source‐regions, the basichypothesis being that the majority of the…
619
Stereotyping in Country Advertising: An Experimental Study
Kjell Grønhaug, Morten HeideExamines whether advertising creates stereotyping effects, focusingon effects created in the target group, and not on the content of theadvertising message as primarily emphasized…
2080
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall