European Journal of Marketing: Volume 26 Issue 7

Broadening the Appeal of New Housing Product Portfolios: The Role of Segmentation

Sally Dibb

Within the intensely competitive environment in which they operate,builders and developers are required to offer property packages whichsatisfy diverse customer needs and wants…

European Marketing and Distribution in the 1990s: The Case of the Machine Tool Industry in the UK

Marian Jones, Colin Wheeler, Stephen Young

Provides results from a postal survey of machine tool importers inthe UK, designed to research trends in importing and marketing in theindustry in the light of environmental…

Cross‐cultural Effects of Price on Perceived Product Quality

Richard Sjolander

Examines the relationship between the price cue and buyers′perceptions of product quality in a cross‐cultural environment: Polandand Sweden are chosen to explore relationships in…

US Pleasure Travellers′ Perceptions of Selected European Destinations

Rajshekhar G. Javalgi, Edward G. Thomas, S.R. Rao

In today′s competitive travel industry, positioning the destinationmore effectively in the traveller′s mind has become an increasinglyimportant strategic issue. The key to this is…