Table of contents
Managerial Perceptions of the Demand Curve: Evidence from a Multiproduct Firm
A. Diamantopoulos, Brian P. MathewsExamines executives′ perceptions of the demand curve in the contextof a multiproduct firm. Cluster analysis is used to develop anempirically‐based demand curve typology and relate…
511
An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty
Fred SelnesCustomer loyalty is a major strategic objective and focus inmarketing. It has been suggested that brand reputation is a major driverof customer loyalty, and hence companies seek…
23655
The Contemporary Use of Strategy, Strategic Planning, and Planning Tools by Marketers: A Cross‐national Comparison
Michael H. Morris, Leyland F. PittDescribes how disciplinary surveys conducted in the USA and SouthAfrica reveal some interesting comparisons. Also how concentrationstrategies can assist targeting, marketplace…
1202
Determinants and Direction of Trading Companies′ Development in Europe
George I. Balabanis, Michael J. BakerRecently many EC countries have expressed an increasing interest inthe development of strong trading companies (TCs) which will assist inthe growth of national exports. However, a…
253
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall