Table of contents
A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies
Gordon E. Greenley, Barry L. BayusInvestigates approaches to product launch and elimination decisions insamples of UK and US companies, which is a gap which was identified inthe literature. Identifies different…
1496
The Hidden Crisis in Product‐harm Crisis Management
George J. Siomkos, Gary KurzbardInvestigates the conventional wisdom concerning consumer responsesassociated with product defect during a product‐harm crisis. Reports onan experiment relying primarily on three…
8077
Active and Passive International Marketing Strategies: The Case of Two State‐owned Broadcasters
Brendan GrayFive years after the deregulation of New Zealand′s telecommunicationsand broad‐casting markets, the country′s two state‐owned broadcastershad achieved widely differing levels of…
1693
The Importance of Labelling Examined in Food Marketing
Mark A.P. Davies, Len T. WrightExamines the importance of labelling in relation to the content andpresentation of food claims and chemical additives in branded processedfood products. Seeks to establish how…
5298
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall