Table of contents
On Rethinking Marketing: Our Discipline, Our Practice, Our Methods
Shelby D. HuntRethinking marketing should start with answers to three questions: Whyhas our discipline made so few original contributions to the strategydialogue? Why have we focused on…
Hunt versus Anderson: Round 16
Donncha KavanaghArgues that the philosophical debate in marketing, led by Shelby Huntand Paul Anderson, is no longer providing new insights and issymptomatic of the anthropocentrism of the social…
The Consumer Rules? : An Examination of the Rhetoric and “Reality” of Marketing in Financial Services
David Knights, Andrew Sturdy, Glenn MorganMarketing has traditionally deployed the rhetoric of consumersovereignty and the efficiency of market relations to legitimize itsrole as an academic discipline and as a management…
Marketing – in Chaos or Transition?
Michael J. ThomasEast Europeans are asking for know‐how, particularly marketing know‐how.At this moment in time, do we have confidence in our understanding ofthe role of marketing in both its…
Marketing and Public Sector Management
Kieron WalshExamines the development of marketing in the public service and presentsa short discussion of the growth of marketing in public serviceorganizations over the last 20 years. A…
Market Exchange, Social Structures and Time
Geoff Easton, Luis AraujoTwo important, although neglected, dimensions of market exchange are thetemporal and the social. Exchanges, particularly those betweenorganizations, may be thought of as embedded…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall