Table of contents
The Importance of Product Country of Origin: : A Conjoint Analysis of the United States, Canada, Germany and The Netherlands
Chike OkechukuUses conjoint analysis to investigate the relative importance of thecountry of origin of a product to consumers in the United States,Canada, Germany and The Netherlands. It was…
7390
An Empirical Investigation of Institutional and Industrial Purchasing Structure
Lambros Laios, Evangelos XideasInvestigates whether institutional and industrial organizations buyingcapital items exhibit different patterns of structural configurationacross the purchasing cycle. Measures the…
1131
Niche Marketing Revisited: Concept, Applications and Some European Cases
Tevfik Dalgic, Maarten LeeuwThe mass markets of previous decades have splintered into smaller marketsegments or niches, in which companies could be safer from cut‐throatcompetition and explore new market…
19453
Decision Making and Habit in Shopping Times
Robert East, Wendy Lomax, Gill Willson, Patricia HarrisReports on the results from a consumer survey of shopping trips tosupermarkets in England and Wales. Most people exhibit habits about whenthey do their main trip to the…
5148
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall