Table of contents
Information systems in marketing: Identifying opportunities for new applications
Jari M. TalvinenAnalyses traditional management marketing information systems(MkIS) as well as the more operational day‐to‐day sales and marketingprocess‐oriented MkIS, by the type of use and…
7827
Choice criteria in the selection of international accounting firms
D.R. Scott, N.T. van der WaltThe six largest international accounting firms in the world offer avariety of business services ranging from the traditional areas of auditand tax to the newer areas of retail…
1121
Marketing in a postmodern world
A. Fuat Firat, Nikhilesh Dholakia, Alladi VenkateshBegins with the premiss that we are living through an epochalchange from the modern to the postmodern era and that marketingorganizations have to reconsider their conceptions of…
20249
Market orientation and firm size: an empirical examination in UK firms
Hong LiuExamines differences in the level of market orientation betweenfirms of different sizes and relates market orientation to the perceivedmarket structure and the degree of planning…
2772
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall