Table of contents
The market positioning of British medical charities
Sally Ann HibbertOne of the greatest challenges facing managers of medical charitiestoday is to distinguish effectively their cause and their organizationin an environment of rapidly increasing…
3788
Awareness, use and effectiveness of models and methods for new product development
Ed J. Nijssen, Karin F.M. LieshoutDespite the large number of new product models and methodsavailable to improve the success rate of new products, empiricalevidence proves that only a few companies actually use…
4181
Marketing high‐tech products: the emerging themes
M.J. MeldrumAlthough the marketing of high technology has attracted a number ofwriters over the 1980s and 1990s, there is, as yet, no shared agreementas to the critical issues marketing…
8179
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall