Table of contents
Tobacco advertising and children′s smoking: a review of the evidence
Gerard B. Hastings, Philip P. AitkenThere has been a long debate about whether there is a link betweentobacco advertising and children′s smoking. Reviews the evidence forsuch a link drawing on a wide range of…
5979
Market demarcation: Theoretical framework and results of an empirical investigation of the German car market
Hans H. Bauer, Andreas HerrmannMarket demarcation is based on the idea that a sales market is notan undifferentiated set of products, but that it rather embodies anentity made up of separate groups of products…
1346
A comparison of gender role portrayals in magazine advertising: The Netherlands, Sweden and the USA
Judith A. Wiles, Charles R. Wiles, Anders TjernlundExamines the roles of men and women depicted in magazineadvertising in The Netherlands, Sweden and the USA and attempts todiscern any implication for advertisers crossing these…
12678
Computer applications – a new road to qualitative data analysis?
Sabine Dembkowski, Stuart Hanmer‐LloydThere have been several waves of calls for methodological pluralismin the marketing literature. However, there has been little discussionabout the implementation of new…
1699
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall