Table of contents
From “red multinationals” to capitalist entrepreneurs?
Ruth King, Malcolm Hill, John CornforthDescribes research carried out on the financial performance andoperational management of UK subsidiaries of parent organizations basedin Eastern Europe and the former USSR…
552
Marketing in the new millennium
Peter DoyleConsiders the relevance and contribution of marketing to businessperformance in the new economic environment which makes the marketingpositioning strategies of the 1980s look…
10187
Salespersons’ perceptions about sales contests: Towards a greater understanding
William H. Murphy, Ravipreet S. SohiAims to improve understanding of an important and widely usedmanagement tool for motivating the salesforce – sales contests.Begins by introducing the question: what factors are…
1735
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall