Table of contents
The impact of economic liberalization on marketing practices in the People′s Republic of China
Shengliang Deng, Jack DartChina′s ambitious economic reforms, which began in the late 1970s,were designed to revitalize existing enterprises. As part of thisreform, various Western marketing practices were…
1846
A causal model to evaluate the relationships among supervision, role stress, organizational commitment and internal service quality
Christo Boshoff, Gerhard MelsOrganizational research has shown that certain supervisorybehaviours contribute to an environment conducive to superior jobperformance. Hypothesizes that supervision and role…
5557
The elderly consumer and non‐food purchase behaviour
Steve Burt, Mark GabbottDemographic change is leading to an ageing of the population in theUK, but there is still a considerable debate as to whether the elderlyshould be treated as a distinct market…
5174
Evaluating alternative segmentation strategies in standard industrial markets
Chatrathi P. Rao, Zhengyuan WangExamines alternate segmentation strategies in the standardindustrial products market. Using data obtained from 164 Indianindustrial buyers, provides several empirical tests of a…
3541
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall