Table of contents
The network paradigm and the marketing organization: Developing a new management agenda
Nigel F. Piercy, David W. CravensConstructs a new management agenda to evaluate the effectivenessand appropriateness of the marketing organization for the future,reflecting certain key changes in the current…
5041
Comparison of country of origin effects on household and organizational buyers′ product perceptions
Sadrudin A. Ahmed, Alain d′AstousPresents the results of a study in which judgement of quality andpurchase value of three different product categories were obtained from173 purchasing managers and 190 household…
4135
Learning through strategic alliances: processes and factors that enhance marketing effectiveness
Gregory E. Osland, Attila YaprakIntensified competitive, technological, and market pressures havemade organizational learning a critical imperative in global strategyeffectiveness. Firms can learn through…
3474
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall