Table of contents
The role of marketing: Its impact on small enterprise research
Claudio Romano, Janek RatnatungaResearch concerning the impact of marketing in the development ofsmall enterprise research is extremely limited. Explores the role ofmarketing in the development of small…
6491
The determinants of entrepreneurial activity: Implications for marketing
Michael H. Morris, Pamela S. LewisExamines the interface of entrepreneurship and marketing. Definesentrepreneurship as a variable phenomenon that can be applied at thesocietal, organizational and individual…
5414
Growing the entrepreneurial firm: networking for international market development
Nicole E. Coviello, Hugh J. MunroExamines the entrepreneurial high‐technology firm′s use of networksfor international market development. Multisite case research and a mailsurvey form the empirical base for the…
14731
Consumer ethics in cross‐cultural settings: Entrepreneurial implications
Mohammed Y.A. Rawwas, Gordon L. Patzer, Michael L. KlassenEntrepreneurs interested in entering different cultures andcountries can be confronted with a bewildering array of differences inmoral values. This situation is indicated by past…
2661
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall