Table of contents
Science and interpretation in consumer research: a radical behaviourist perspective
Gordon R. FoxallMethodological pluralism in consumer research is usually confinedto post‐positivist interpretive approaches. Argues, however, that apositivistic stance, radical behaviourism, can…
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ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall