Table of contents
Consumer motivations: examples from the grocery trade
C. Kenny‐LevickEndeavours to show that a variety of motivations govern consumer actions and concentrates on the grocery trade for its information – nevertheless its findings and reasoning have…
Exporting industrial products via commission agents
C.R. RussellMaintains that the course of academic thought has been diverted from anatomical thinking, a penchant of looking at an operation in terms of the parts, to wholeness thinking, an…
A conceptual framework for the measurement of marketing efficiency
Neil HoodProposes that marketing efficiency is an area of enquiry that is both simultaneously ignored by marketing researchers, yet frequently referred to by implications. Reviews the…
Applying a systems perspective to marketing motivation
Bruce GunnDiscusses how behavioural scientists have produced a multitude of data on complexities of consumer motivation – but states the sheer diversity of approach is making it difficult…
The application of product life cycles to corporate strategy: some research findings
M.T. CunninghamShows how decision making can be improved in such areas as programming the technical development and market launch of new industrial products. Declares that the concept of the…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall