European Journal of Marketing: Volume 3 Issue 4

An econometric analysis of the effects of generic advertising on the demand for tea in the U.K.

R.J. Ball, R. Agarwala

Examines the generic advertising campaign for tea conducted under the auspices of the Tea Council (UK) between 1965 and 1968. Contends that this innovation had a statistically…

Determinants of consumer complaints

C.Y. Lilleker, R.E.A. Mapes, C.S. Riley

Discusses frequency of complaints and the fact that very few unsatisfactory items are not complained about. States also that frequency of purchase does not stereotype complainers…

The influence of price differences on brand shares and switching

A.P. Sowter, A. Gabor, C.W.J. Granger

Presents here a theoretical model study based on the results of an empirical study, which relates brand shares to price differences in a fully quantitative fashion. Posits in its…

Marketing natural gas in Britain

Colin Robinson

Suggests that both future supplies of, and the future demand for, North Sea Gas are highly uncertain. Gives examples to show that one can argue, with equal plausibility, that in…

Marketing constraints in traditional economies

Rowena M. Lawson

Concerns itself with the growth prospects for the West African fishing industry, decides that attempts to reform marketing in isolation from the system of financing will be…

Institutional influence in air passenger routeing decisions

David Midgley, Gordon Wills

Describes the results of a survey conducted by the University of Bradford Management Centre on behalf of KLM Royal Dutch Airlines. Deals with the route decisions of air‐transit…