Table of contents
Political marketing ‐ vive la différence!
Andrew Lock, Phil HarrisSuggests that insufficient attention has been given to the significant differences between political and product or service marketing. The rise in awareness of political marketing…
Strategic analysis in political markets
Patrick Butler, Neil CollinsApplies an established strategic framework of competitive market positioning to political parties, suggesting that political scientists who are currently analysing political…
Political marketing and the marketing concept
Aron O’CassRefers to the argument that examining political and electoral processes from a marketing perspective offers new insights into the behaviour of political parties. However, research…
Social propaganda and social marketing: a critical difference?
Nicholas O’ShaughnessySuggests that although social marketing has long been seen as the modern way of communicating social agendas, it may be displaced by a more polemical and manipulative paradigm…
The relationship of political marketing to political lobbying: An examination of the Devonport campaign for the Trident refitting contract
Leighton AndrewsNotes that political marketing has become the subject of an increasing number of academic publications, but the subject of marketing a business proposition to a political audience…
Political marketing and party development in Britain: A “secret” history
Dominic WringArgues that by utilizing a standard evolutionary model of marketing it is possible to map out three key stages in the development of electioneering, each of which is directly…
Speaking truth to power? Pollsters as campaign advisers
Dennis KavanaghLooks at the role of the pollster in the UK and the USA and suggests that the UK pollster’s influence is modest, particularly when compared to his counterpart in the USA. Tries to…
The odd couple: marketing and Maggie
Margaret ScammellMargaret Thatcher enjoys an international reputation as a conviction politician. In her latter years as Prime Minister, and ever more since her resignation she has come to…
Marketing politics to voters: late deciders in the 1992 British election
Bernadette C. Hayes, Ian McAllisterThe proportion of British voters who delay making their voting choice until the general election campaign is under way now make up nearly one quarter of the electorate. This large…
The learning curve towards New Labour: Neil Kinnock’s corporate party 1983‐92
Adrian Ivan SackmanLooks at how the Labour Party in the UK re‐organized and regenerated itself between 1983 and 1992 and suggests that, as a result, the party has an over‐reliance on corporate…
Political marketing: an information‐economic analysis
Hans H. Bauer, Frank Huber, Andreas HerrmannOutlines awareness of political marketing in Germany and argues that there is a need for the German political parties to market themselves. Discusses some of the essential aspects…
The growth of the political marketing industry and the California initiative process
Shaun Bowler, Todd Donovan, Ken FernandezLooks at the California initiative (referendum) process and its development. Outlines the political marketing industry, its techniques and development, as part of the initiative…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall