European Journal of Marketing: Volume 31 Issue 7

Consequences of high and low adaptive capability in UK companies

Mehmet Oktemgil, Gordon Greenley

In the literature it is proposed that high adaptive capability is associated with high costs and internal inefficiency, despite the potential benefits to be gained from being…

Saudi consumers’ attitudes towards European, US and Japanese products and marketing practices

Shahid N. Bhuian

Examines consumer attitudes towards foreign products and the associated marketing practices in Saudi Arabia, one of the biggest consumers of foreign goods with a per capita gross…

The principal’s and agents’ contribution to customer loyalty within an integrated service distribution channel: An external perspective

Tor Wallin Andreassen, Even Lanseng

A large number of service corporations are configured with headquarters that determine the major principles of operation (services, pricing, marketing and advertising) and…

Standardization versus adaptation of international advertising strategies: Towards a framework

Nikolaos Papavassiliou, Vlasis Stathakopoulos

In the international marketing literature the issue of advertising standardization has ignited a lively and heated debate among academics and managers alike. However, the decision…

Linking student satisfaction and service quality perceptions: the case of university education

Adee Athiyaman

Suggests that, despite hundreds of publications on consumer satisfaction and service quality, little work has been done to clarify the conceptual basis of these constructs;…