Table of contents
Responses to different charity appeals: the impact of donor characteristics on the amount of donations
Bodo B. Schlegelmilch, Alix Love, Adamantios DiamantopoulosPosits that, at a time when demand for charity services is increasing and donations to charity are remaining static, careful administrative use of funds and accurate targeting of…
9231
Marketing pharmaceuticals in Japan: background and the experience of US firms
Charles Pahud de Mortanges, Jan‐Willem Rietbroek, Cort MacLean JohnsStates that although Japan’s pharmaceutical industry has succeeded in steadily advancing its total sales revenues in recent years, its market share of worldwide volume has…
2380
Market orientation in the top 200 British charity organizations and its impact on their performance
George Balabanis, Ruth E. Stables, Hugh C. PhillipsExamines the degree to which leading UK charities have adopted the marketing concept in the last five years and how this has affected their performance. Based on Kohli and…
7737
INTQUAL ‐ an internal measure of service quality and the link between service quality and business performance
Albert Caruana, Leyland PittLooks at the importance of the service sector to national economies with interest for practitioners and academics. Posits that management has to determine what actions it needs to…
3540
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall