European Journal of Marketing: Volume 34 Issue 11/12

Beautiful exit: how to leave your business partner

Kimmo Alajoutsijärvi, Kristian Möller, Jaana Tähtinen

Interorganisational buyer‐seller relationships have been primarily studied from the perspective of relationship development and the benefits accrued from relationships. There is a…

National marketing strategies in international travel and tourism

Andreas M. Riege, Chad Perry

Focuses on how national travel and tourism authorities can market a country as a tourist destination, with particular reference to the marketing of Australia and New Zealand to…

International information cross‐fertilization in marketing ‐ An empirical assessment

Michael R. Czinkota

Global awareness and international information exchange have long been highlighted by academia as a principal component of continued business competitiveness. In order to examine…

Institutional entrepreneurship ‐ A panacea for universities‐in‐transition?

Sandra S. Liu, Alan J. Dubinsky

University administrators are facing increasingly difficult times as public funds are contracting and accountability for the use of such moneys is increasing. With these financial…

Service quality and satisfaction – the moderating role of value

Albert Caruana, Arthur H. Money, Pierre R. Berthon

The constructs of service quality, satisfaction and value are discussed. Instruments are identified and exploratory research is undertaken among customers of an audit firm to…

Consumer ethnocentrism measurement ‐ An assessment of the reliability and validity of the CETSCALE in Spain

Teodoro Luque‐Martínez, José‐Angel Ibáñez‐Zapata, Salvador del Barrio‐García

Before the CETSCALE can be used as a measure of consumer ethnocentrism on an international basis, it is necessary to assess its validity and reliability in as many countries and…

Entry into turbulent business networks ‐ The case of a Western company on the Estonian market

Asta Salmi

Adopts a holistic network approach to analyse a company’s entry into a turbulent market. The entry is examined as a process. The analysis focuses on the temporal context of…

International relationship marketing ‐ The importance of psychic distance

Tony Conway, Jonathan S. Swift

This conceptual paper outlines why, when working in the international as opposed to the domestic environment, the success of a relationship marketing strategy is heavily dependent…

Advertising to Children – Concepts and Controversies

Margaret‐Anne Lawlor

Facing Arab Women: Exploring Motivational Marketing Research in the Arab World

Evelenagh Maguire