European Journal of Marketing: Volume 35 Issue 5/6

Commentary ‐ A General Theory of Competition: issues, answers and an invitation

Shelby D. Hunt

Resource‐advantage theory is an interdisciplinary, evolutionary, process theory of competition that is proving to be extraordinarily provocative. A General Theory of Competition…

Relationship unrest ‐ A strategic perspective for business‐to‐business marketers

David J. Good, Kenneth R. Evans

The literature is rich with examples that stress the importance of marketers having long‐term customer relationships. Yet, the reality is that while relational attachments can…

Exporting as an entrepreneurial act ‐ An empirical study of Nigerian firms

Kevin I.N. Ibeh, Stephen Young

Explores the entrepreneurial underpinning of the low export involvement level of manufacturing firms from Nigeria, a sub‐Sahara African, developing country. Using a pre‐validated…

Antecedents and consequences of salesperson burnout

George S. Low, David W. Cravens, Ken Grant, William C. Moncrief

Investigates the antecedents and outcomes of salesperson burnout. Prior research on burnout in personal selling is extended by including a more complete set of predictors of…

A family life cycle model adapted to the Spanish environment

Ignacio Redondo‐Bellón, Marcelo Royo‐Vela, Joaquin Aldás‐Manzano

Aims to demonstrate, from a marketing and market segmentation point of view, the need to adapt the construct of the family life cycle to the particular features of the Spanish…

Consumer evaluation and competitive advantage in retail financial services ‐ A research agenda

James F. Devlin

The primary objective of this paper is to formulate a research agenda in the area of consumer evaluation and competitive advantage in retail financial services markets. In order…

Organizing for the effective introduction of new distribution channels in retail banking

Niels Peter Mols

Explores why some retail banks more than others are vigorous in their promotion of and have been successful in changing their distribution channel structure by introducing new…

Behavioural responses to customer satisfaction: an empirical study

Antreas Athanassopoulos, Spiros Gounaris, Vlassis Stathakopoulos

Investigates the behavioural consequences of customer satisfaction. More specifically, the authors examine the impact of customer satisfaction on customers’ behavioural responses…

Nutrition labelling: issues and policies

George Baltas

Nutrition labelling of food products has received considerable attention in the marketing literature due to increasing consumer interest in health and diet issues. Nutrition…

Critical marketing theory: the blueprint?

Dawn Burton

There has been considerable recent discussion about the relevance of critical theory to management discourse and its implications for the education of managers. Within this…

Leadership style and market orientation: an empirical study

Lloyd C. Harris, Emmanuel Ogbonna

There has been considerable research into the barriers to the development of market orientation. However, whilst researchers have alluded to the importance of top management…

Japanese Distribution Strategy

Chad Perry, Yukiko Miyauchi

Leveraging Japan – Marketing to the New Asia

Patrik Ström