European Journal of Marketing: Volume 37 Issue 5/6

Joining a conversation: Writing for EJM’s editors, reviewers and readers requires planning, care and persistence

Chad Perry, David Carson, Audrey Gilmore

Writing articles is a core activity in an academic's career. The aim of this article is to show prospective writers of an article in EJM how to go about getting published. It…

Market sanctions, monitoring and vertical coordination within retailer‐manufacturer relationships: The case of retail brand suppliers

Alan Collins, Steve Burt

This paper investigates the determinants of retailers’ product monitoring intensity within retail brand trading relationships. Drawing on the transaction cost and power…

Consumer evaluations of product certification, geographic association and traceability in Greece

Efthalia Dimara, Dimitris Skuras

Certification, geographic association and traceability of food and drink products are quality cues that have not been extensively researched by the current academic literature…

Antecedents and consequences of a firm's selling orientation

Paolo Guenzi

This paper explores the meaning of relationship selling in the light of sales force developments during the “relational era”. Starting from a review of relationship marketing…

Using networks to solve export‐marketing problems of small‐ and medium‐sized firms from developing countries

Pervez Ghauri, Clemens Lutz, Goitom Tesfom

The objective of this paper is to review the literature on how networks can be used in developing countries to encounter export‐marketing problems. Several case studies of…

Relationship marketing in online business‐to‐business markets: A pilot investigation of small UK manufacturing firms

Ian Chaston, Terry Mangles

The Internet has the potential to alter many aspects of current marketing theory and practice. Most early research studies have focused on the role of the Internet as a…

Options of strategic decision making in services: Tech, touch and customisation in financial services

Raija Järvinen, Uolevi Lehtinen, Ismo Vuorinen

Service‐marketing literature has traditionally built upon the combination of low technology and high interaction between service providers and customers in service delivery…

Paths to internationalisation among small‐ to medium‐sized firms: A global versus regional approach

Sylvie Chetty, Colin Campbell‐Hunt

The internationalisation of small‐ to medium‐sized enterprises (SMEs) is considered in the context of the overall configuration of strategy in these firms. This paper is based on…

Towards a map of marketing information systems: an inductive study

Elizabeth Daniel, Hugh Wilson, Malcolm McDonald

The use of information systems (IS) in marketing is maturing, as previous piecemeal systems are replaced by CRM suites, which provide a unified view of the customer. However…

Social responsibility in environmental marketing planning

Jari Kärnä, Eric Hansen, Heikki Juslin

Companies along the forestry‐wood value chain from four European countries were surveyed in order to examine social responsibility in values and environmental emphasis in their…

Consumer satisfaction index: new practice and findings

Lai K. Chan, Yer V. Hui, Hing P. Lo, Siu K. Tse, Geoffrey K.F. Tso, Ming L. Wu

This paper reports the development of the Hong Kong consumer satisfaction index (HKCSI) – a new type of consumer‐oriented economic performance indicator representing the quality…

Market orientation and business performance: A comparative study of firms in mainland China and Hong Kong

Leo Y.M. Sin, Alan C.B. Tse, Oliver H.M. Yau, Raymond Chow, Jenny S.Y. Lee

The market orientation concept has received increasing research attention, although the vast majority of published work has focused on organizations based in western countries…

Introducing LISREL

Adrian Palmer

Marketing and Globalization

Roger Baxter, Chris Batstone