European Journal of Marketing: Volume 38 Issue 7

Channel power, conflict and conflict resolution in international fashion retailing

Christopher M. Moore, Grete Birtwistle, Steve Burt

Research that has considered the problems faced by internationalising retailers has tended to focus upon such dimensions as non‐conducive environmental conditions and inferior…

The marketing directions of two fashion retailers

Andrew J. Newman, Darshika Patel

Topshop and Gap are important fashion retail brands targeting young style‐conscious UK consumers. However, business performance differs widely with Topshop enjoying record sales…

The changing nature of Japanese fashion: Can quick response improve supply chain efficiency?

John Fernie, Nobukazu Azuma

The offshore migration of fashion manufacturing from established markets to offshore countries, and the increasingly complex nature of fashion consumption has played a crucial…

Category management: a new approach for fashion marketing?

Belinda Dewsnap, Cathy Hart

As a supply chain management initiative, category management has to date been the almost exclusive preserve of the grocery sector and, within that sector, limited to food…

Individual differences, motivations, and willingness to use a mass customization option for fashion products

Ann Marie Fiore, Seung‐Eun Lee, Grace Kunz

Mass customization entails the mass production of individually customized goods and services. Co‐design is a mass customization option where a product's design is based on the…

Negative symbolic consumption and consumers’ drive for self‐esteem: The case of the fashion industry

Emma N. Banister, Margaret K. Hogg

Self‐esteem is an important motivational drive for consumption involving both the acceptance and rejection/avoidance of symbolic goods. This paper examines the relationship…

Fashion clothing consumption: antecedents and consequences of fashion clothing involvement

Aron O'Cass

For many years fashion clothing has been an area of interest in consumer research. This study examines the effect of materialism and self‐image product‐image congruency on…

Predicting online purchase intentions for clothing products

Eun Young Kim, Youn‐Kyung Kim

Shopping online for clothing products is gaining in popularity. This study identified the dimensions of online shopping attributes and predictors of the intention to purchase…

The impact of color in the e‐commerce marketing of fashions: an exploratory study

Philip S. Nitse, Kevin R. Parker, Dennis Krumwiede, Thomas Ottaway

As the number of Internet purchases of fashion items increases, the problem of inaccurate color representation on the Web becomes more significant. Color inaccuracy has many…