European Journal of Marketing: Volume 39 Issue 11/12

Science, serendipity and the contemporary marketing condition

Stephen Brown

The purpose of this commentary is to summarise developments in the science of serendipity and urge marketers to pay more attention to the incorrigible incalculability of…

Learning orientation and market orientation: Relationship with innovation, human resource practices and performance

Felix T. Mavondo, Jacqueline Chimhanzi, Jillian Stewart

The paper investigates the relationships among learning orientation (LO), market orientation (MO), human resource practices (HRPs) and innovation and their association with…

CRM: conceptualization and scale development

Leo Y.M. Sin, Alan C.B. Tse, Frederick H.K. Yim

To develop a reliable and valid measuring scale for customer relationship management (CRM).

The artist and the brand

Jonathan E. Schroeder

The purpose of this paper is to argue that greater awareness of the connections between the traditions and conventions of visual art and the production and consumption of images…

The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability

Tony McGuinness, Robert E. Morgan

The purpose of this research paper is to define a new construct, organisational change capability, which determines an organisation's effectiveness in implementing marketing…

Antecedents of conflict in marketing's cross‐functional relationship with sales

Philip L. Dawes, Graham R. Massey

The purpose of this paper is to develop and test a model of the factors that explain the level of interpersonal conflict between marketing managers and sales managers. The paper…

An investigation of crossmarket standardisation strategies: Experiences in the European Union

Henry F.L. Chung

The importance of the European Union (EU) to international business cannot be stressed too greatly. Recently it has expanded to 25 country markets. Its total population has…

How commitment both enables and undermines marketing relationships

Gordon Fullerton

The relationship marketing literature puts forward that customer commitment is central to the development of marketing relationships. The purpose of this paper is to investigate…

Seeing what's next: using the theories of innovation to predict industry change

Erin Cavusgil