European Journal of Marketing: Volume 39 Issue 7/8

New technologies and cultural consumption – edutainment is born!

Michela Addis

The aim of this paper is to investigate the characteristics of edutainment consumption and to analyze how new technologies influence it. It discusses a new theme, both with…

The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies

James Reardon, Chip Miller, Irena Vida, Irina Kim

The aim of this research was to investigate how ethnocentrism and economic development within transitional economies affects the formation of brand attitudes and attitude toward…

The relationship between export assistance and performance improvement in Portuguese export ventures: An empirical test of the mediating role of pricing strategy adaptation

Luis Filipe Lages, David B. Montgomery

The article aims to test how pricing strategy adaptation to the foreign market mediates the relationship between export assistance and annual export performance improvement. It…

The impact of servicescape on quality perception

Anja Reimer, Richard Kuehn

Although numerous articles emphasize the importance of the servicescape (the physical facilities of a service company), the effect of the servicescape on quality perception has…

The evolving role of public relations in Ireland

Michèle O'Dwyer

The nature of the international corporate public relations function is the substance of ongoing debate by both leading public relations academics and practitioners, with the…

The importance of consumers' perceived risk in retail strategy

Vincent‐Wayne Mitchell, Greg Harris

Gaining and sustaining a strategic competitive advantage in retailing requires knowledge of the attributes consumers value and use to discriminate between stores and why those…

Corporate reputation: disentangling the effects on financial performance

Markus Eberl, Manfred Schwaiger

Theory has made many assumptions about the consequences of a “good” corporate reputation. The aim of this paper is to provide evidence of the effect of a positive corporate…

A stakeholder approach to relationship marketing strategy: The development and use of the “six markets” model

Adrian Payne, David Ballantyne, Martin Christopher

The purpose of this paper is to examine the development, extension and use of the “six markets” model and to outline a framework for analysing stakeholder relationships and…

First mover advantages in the discount grocery industry

Jon Martin Denstadli, Rune Lines, Kjell Grønhaug

This paper aims to address whether the order of entry yields competitive advantage in the discount grocery industry. More specifically, the paper aims to investigate whether such…

Re‐examining field sales unit performance: Insights from the resource‐based view and dynamic capabilities perspective

Bulent Menguc, Tansu Barker

Drawing on the resource‐based view of the firm and the dynamic capabilities perspective, this paper sets out to argue that salespeople's selling skills and their inter‐ and…

The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market

Serkan Aydin, Gökhan Özer

Corporate image, perceived service quality, trust and customer switching costs are the major antecedents of customer loyalty, and loyal customers may buy more, accept higher…

Managing information diffusion in internet marketing

Y.H. Wong, Ricky Y.K. Chan, T.K.P. Leung

Information has created a new segment of knowledgeable customers. Marketers should pay attention to the reversed information sharing by this active group of customers. The major…

Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions

Erin Cavusgil