European Journal of Marketing: Volume 39 Issue 9/10

A stakeholder model for implementing social responsibility in marketing

Isabelle Maignan, O.C. Ferrell, Linda Ferrell

To provide a comprehensive managerial framework to understand and provide a well balanced and integrated stakeholder orientation for implementing corporate social responsibility…

Futures dilemmas for marketers: can stakeholder analysis add value?

Val Clulow

This paper aims to offer marketers an example of the application of stakeholder theory and analysis, using a current discourse between a number of stakeholders about their views…

Enabling sustainable management through a new multi‐disciplinary concept of customer satisfaction

Claus‐Heinrich Daub, Rudolf Ergenzinger

Aims to illustrate the extent to which the concept of sustainable management can be grounded in a new appreciation of customer satisfaction, to set out the concept of sustainable…

Exploring “deep” and “wide” stakeholder relations in service activity

Frédéric Jallat, Elliot Wood

The aim of this article is to offer readers several useful paths of thought on a “deepened” and “widened” approach to the notion of interface, taking into account several types of…

New service development: a stakeholder perspective

Anne M. Smith, Moira Fischbacher

To increase understanding of both the process of new service development (NSD) and the nature of services as delivered to customers.

Stakeholder perceptions presage holistic stakeholder relationship marketing performance

Brian Murphy, Paul Maguiness, Chris Pescott, Soren Wislang, Jingwu Ma, Rongmei Wang

To measure marketing performance in a holistic sense.

Marketing stakeholder analysis: Branding the Brisbane Goodwill Games

Bill Merrilees, Don Getz, Danny O'Brien

The paper aims to explore a major issue in international marketing: how to build a global brand in a way that makes a strong local connection.

Exchange and combination of knowledge‐based resources in network relationships: A study of software firms in Finland

Anu Marianne Vainio

To gain a better understanding of various network relationships in the software industry by classifying relationships by type and identifying distinctions with respect to the…

Stakeholder relationships in an international retailing context: an investment bank perspective

Mark Palmer, Barry Quinn

In the stakeholder marketing literature, there have been calls by several researchers to expand the stakeholder domain to incorporate a broader array of stakeholders. In…

Retailers' press release activity: market signals for stakeholder engagement?

Paul Whysall

To increase understanding of the role, content and effectiveness of press releases.

An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support

Zannie Giraud Voss, Glenn B. Voss, Christine Moorman

This paper seeks to integrate stakeholder theory with the entrepreneurial orientation literature to explore relationships between distinct entrepreneurial behaviors and support…

A model for addressing stakeholders' concerns about direct‐to‐consumer advertising of prescription medicines

Janet Hoek, Ninya Maubach

To explore how a “harm chain” analysis could identify and address stakeholders' concerns about direct‐to‐consumer advertising of prescription medicines (DTCA).

Balanced versus focused responsiveness to core constituencies and organizational effectiveness

Oliver Koll, Arch G. Woodside, Hans Mühlbacher

To test how responsiveness to key organizational stakeholders (owners, customers, employees) is related to organizational effectiveness (OE). Focused versus balanced strategies of…

Corporate reputation, stakeholders and the social performance‐financial performance relationship

Benjamin A. Neville, Simon J. Bell, Bülent Mengüç

To increase understanding of the role of reputation in the corporate social performance (CSP) and financial performance (FP) relationship, including contingencies.

An empirical examination of the stakeholder strategy matrix

Michael Jay Polonsky, Don Scott

This paper seeks to examine whether the stakeholder strategy matrix provides useful guidance for managers in dealing with stakeholders. The matrix suggests that strategies for…