European Journal of Marketing: Volume 40 Issue 5/6

The quest for competitive, business and marketing intelligence: A country comparison of current practices

Seeks to examine three empirical studies carried out in Canada, the UK and Europe with comparisons drawn on their approach and findings.

Market scanning for new service development

The purpose of this paper is to develop and test a theoretical model of narrow and broad market scanning in a service industry, including short‐ and long‐term outcomes.

Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage

The paper aims to explore how large firms might leverage entrepreneurial marketing processes to gain and renew competitive advantage.

The role of key account programs, trust, and brand strength on resource allocation in the channel of distribution

Seeks to better understand whether a retailer's trust in a manufacturer is a key concept in their motivation to allocate resources to those manufacturers with whom they have a…

The relationship between resource dependence and market orientation: The specific case of non‐profit organisations

This article sets out to examine the market orientation construct within the context of the non‐profit sector. Given the specificity of non‐profit organisations and the…

Supplier development practices: an exploratory study

Seeks to provide a more differentiated view of supplier development activities currently applied by European firms.

Mapping the re‐engagement of CRM with relationship marketing

This paper aims to reframe and enhance the relationship marketing literature through advocating an emphasis on process and a renewed commitment to social and informational…

Emerging markets in black South African townships: Small local independently owned versus large national retailers

The purpose of this study is to assess differences between the guidance offered by cultural studies in the services literature and the retailing literature for emerging markets…

Internal brand factors driving successful financial services brands

Having a successful brand that is integrated and coherent can provide a sustainable competitive advantage. The aim of this paper is to identify internal factors contributing to…

The six identities of marketing: a vector quantization of research approaches

This article seeks to provide an empirical identification of groups of marketing scholars who share common beliefs about the role of science and the logic of scientific discovery.

Exploring salesperson learning in the client relationship nexus

This paper aims to investigate the characteristics and parameters of salesperson learning within client relationships, thereby filling a noticeable gap in the knowledge of…

Network‐based strategy making for events tourism

Seeks to understand the inter‐organisational networks that influence events tourism strategy making by public‐sector event development agencies in Australia.

Consumer‐based brand equity and country‐of‐origin relationships: Some empirical evidence

The objective of the present research is to examine the impact of the country of origin of a brand on its consumer‐based equity.

Developing Strategies for International Business. The WRAP Process